AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps in Italy Q3 2022 Performance
Explore the performance trends of the top 5 beauty retail apps in Italy during Q3 2022, focusing on weekly downloads and active users.
During the third quarter of 2022, the top 5 beauty retail apps in Italy exhibited varied performance metrics in terms of weekly downloads and active users. Data from Sensor Tower provides insightful trends for these applications.
Douglas - Parfüm & Kosmetik saw a notable fluctuation in weekly downloads, starting at approximately 6K at the end of June and peaking at around 9.3K in mid-July. By the end of September, downloads stabilized at roughly 8.7K. The app's active users remained relatively stable, starting at 49.4K and closing the quarter with around 50.9K.
versione obsoleta - Sephora maintained a consistent download rate throughout the quarter, starting at around 4.6K in late June and peaking at 5.8K in mid-September. Active users for the app ranged from 36.2K to 39.9K, showing minor fluctuations over the period.
LOOKFANTASTIC: Beauty & Makeup experienced varied download numbers, beginning at approximately 3.1K in late June and reaching its highest at around 5.6K in late August. However, downloads dropped to about 1.7K by the end of September. The app's active users increased from 21.4K to a peak of 29.1K in late August, before declining to 18.9K by the end of the quarter.
Notino: profumi e cosmetici demonstrated a steady increase in downloads, starting at 1.8K in late June and reaching approximately 3.4K in mid-September. Active users followed a similar trend, beginning at 7.2K and peaking at 10.4K by mid-September, before slightly dropping to 9.8K at the end of the quarter.
Marionnaud showed a gradual increase in downloads, starting at around 660 in late June and reaching approximately 1.3K by the end of September. Unfortunately, there is no data available for active users for this app.
These insights from Sensor Tower indicate that while some apps like Douglas and LOOKFANTASTIC experienced fluctuations, others like versione obsoleta - Sephora and Notino showed more consistent performance trends. For more detailed insights and data, visit Sensor Tower.
